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Scope: SEO involves optimizing the website to rank higher in search engine results. This includes keyword research, on-page optimization, technical SEO, content creation, and link-building. By improving search rankings, Arrumado can attract more organic traffic, leading to higher visibility and more leads.
Scope: PPC campaigns help drive immediate traffic to the website through paid ads on search engines and social media platforms. The scope includes creating and managing Google Ads, display ads, and retargeting campaigns. These ads can target specific demographics, ensuring that Arrumado’s services reach the right audience.
Scope: SMM covers creating and managing content for platforms like Facebook, Instagram, LinkedIn, and Twitter. This includes account optimization, content creation, and paid social media ads. The goal is to increase brand awareness, engage with the audience, and drive traffic to the website through organic and paid efforts.
Scope: Content marketing focuses on creating valuable, relevant content that attracts and engages the target audience. This includes writing blog posts, creating videos, designing infographics, and developing e-books and case studies. Effective content marketing will establish Arrumado as a thought leader in its industry, driving traffic and generating leads.
Scope: Email marketing involves sending targeted emails to customers and prospects to nurture relationships and encourage conversions. This includes designing email campaigns, setting up automated workflows, and segmenting email lists based on customer behavior. It’s a powerful tool for maintaining communication with existing customers and engaging new leads.
Scope: Affiliate marketing involves working with external partners who promote Arrumado’s products or services in exchange for a commission. The scope includes setting up an affiliate program, recruiting affiliates, tracking performance, and managing payouts. This can drive additional sales through trusted third parties.
Scope: CRO focuses on improving the website’s ability to convert visitors into customers. This involves analyzing user behavior, running A/B tests on landing pages, and optimizing site design and content to improve conversion rates. A well-optimized website will lead to higher sales and better ROI on marketing efforts.
Scope: Web analytics helps track the performance of all digital marketing activities. This includes using tools like Google Analytics to monitor traffic, user behavior, conversions, and more. The insights gained help refine marketing strategies, adjust campaigns, and measure the success of different channels.
Scope: Online reputation management involves monitoring and managing the company’s reputation across the web. This includes responding to reviews, managing negative feedback, and promoting positive reviews. The goal is to maintain a positive image and build trust with customers.
Scope: Influencer marketing involves partnering with influential figures who can promote Arrumado’s products or services to their followers. This could involve sponsored content, product reviews, or affiliate marketing collaborations. Influencer marketing helps build credibility and expand reach.
Scope: Video marketing involves creating engaging video content, such as promotional videos, tutorials, behind-the-scenes content, and live-streamed events. Videos are highly engaging and can be used across multiple platforms, such as YouTube, Instagram, and Facebook, to reach a wide audience and drive customer engagement.
Scope: Mobile marketing focuses on reaching customers via mobile devices, either through apps or SMS campaigns. This includes promoting mobile apps, creating SMS campaigns with special offers, and ensuring the website is mobile-optimized. Mobile marketing reaches users on the go, driving real-time engagement.
Contact us today to develop a strategy that not only meets but exceeds your digital marketing goals. Experience the transformative impact of professional digital marketing and witness unparalleled growth in your business.